From Müjde's Desk
A space apart from the services: thoughts, observations and things being made. Not to inform, but to look at a matter from somewhere else.

Essays
Longer thinking. Strategy, succession, negotiation and corporate matters; from the field and from the data.
They forget the sentence and remember the feeling
1 September 2026
The first negotiating table anyone ever sits at is the family home. What a child learns there they carry into a salary conversation, a partnership agreement, a marriage.
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Every good piece of work needs a capable translator
26 August 2026
An institution will do good work anyway. In award processes the real craft lies in how that work will read to someone who was never in the room.
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In family businesses, succession does not begin on handover day
17 August 2026
85% of family businesses say succession planning is critical. So why are so few of them ready?
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Müjde's Notes
Short thoughts. A sentence, an observation, a question; the small thing noticed in a meeting.
Sometimes the person across from you really is right.
Let us look at it from here too.
Problems usually arrive asking to be understood first.
Every problem has a visible face and, underneath it, the real matter.
Müjde's Library
The books, ideas, models, research, films and questions that feed this way of thinking.
Coming soon.